First things first, let's talk money. You'll need to source capital and create a solid business plan. And don't forget to learn from some of the most successful beauty founders out there - through Female Startup Club (hint, hint) - they know the ins and outs of the industry.

Once you've got your finances in order, it's time to develop the backend and get your products ready for sale. Make sure to network with retailers, price your products correctly, and be open to making changes along the way.

In this article, we'll guide you through the steps to becoming a beauty founder, from sourcing packaging to emulating successful brands. Plus, we'll show you how you can start your beauty brand right from the comfort of your own home.

How To Start a Small Beauty Brand on a Small Budget

Let's get something out of the way: you don't need to have all the money you need for your business to start a beauty brand. Focusing on yourself as your funding source puts unnecessary stress on you and can cause you to feel overwhelmed. Still, it's important to know how much money you need.

Contact other beauty female entrepreneurs to find out how much capital they stashed to start their business. A good resource to visit is the Small Business Administration, which can help you calculate your startup costs by estimating your expenses.

You can save money when starting your beauty brand in the following ways.

• Focus on growing your audience. Instead of launching your beauty or skincare products immediately, make a few products to start growing your audience. This will give you valuable feedback that will help you hone your brand and figure out what your brand is about. You can also start an e-commerce store to sell your products.

• Start creating products at home. If you're producing facial oils or other simple formulations, you can make these at home, but you must follow the FDA guidelines to ensure quality and cleanliness. The law doesn't require cosmetic products to be approved, except for color additives, but cosmetics must be branded properly to be safe for consumers.

• Consider using a local business incubator. An incubator is a company that helps business startups to grow because it provides them with essential resources, such as access to mentors or office space, therefore helping them to save money.

Where Can I Get the Money To Start a Beauty Brand?

There are various methods available to you to earn the money you need to start a beauty brand.

To start a beauty brand, consider using your savings, getting a loan, or asking close friends or family to help you. Before you do, writing up a detailed plan for how you will spend the money is essential.

A detailed business plan will ensure that your investors feel positive about loaning you the money and can expect it back.

Of course, there are also external financing resources, such as getting a loan from the bank, but this isn't always viable. It's good to research beforehand by visiting banks in your area to compare the loan rates.

Make sure you have your personal finances in order, and a good credit history, as both of these will be evaluated.

To improve your credit rating, you should foster healthy financial habits.

• Pay your loans on time. If you miss any payment, this can decrease your score. Ensure you've set up automatic payments to help you make payments on time.

• Don't use too much of your credit limit. It's recommended to keep your credit use at less than 30% of your total credit limit.

There are also alternative ways to raise money, such as crowdfunding. This method can help to raise money while marketing your business. There are three main types of crowdfunding to consider for your beauty startup.

• Rewards crowdfunding. This is when people provide a contribution in return for a reward, such as product discounts.

• Equity crowdfunding. This enables you to raise funds in exchange for unlisted shares, or equity, in your beauty business. Instead of shares, you could give investors convertible notes. Basically, they will lend you money with the expectation of converting the debt into shares in the future. This type of funding is usually considered in cases where the startup's value hasn't been evaluated.

• Peer-to-peer lending. This works similarly to a loan from a financial institution, but the money comes from individuals. You will submit an application form on a peer-to-peer lending website to match with lenders interested in supporting your business.

Advice From the World's Most Successful Beauty Founders

Get inspired by what the most successful female beauty founders have gone through and learned when building their empires. Here's some of the best advice we have heard from beauty founders on the show:

• Priyanka Ganjoo (KULFI Beauty) - “Unless you’re creating things that people value, there’s no point of creating it at all.” If you create things that people value and spark strong emotion and connection, people will discover that and they’ll want to share it. Put in that quality of work to your R&D to create something valuable and don’t worry too much about the immediate gratification of just getting something out there.

• Lindsey Martin (Kiramoon) - “Be making that pre-launch effort.” You absolutely want to kick off with a bang. Start as you mean to go on. The truth of the matter is, beauty is SUCH a saturated space, and you need to give someone a reason to pay attention.

• Fiona Chan (Youthforia) - “Get yourself onto TikTok.” Create a product that works well for TikTok. Something visual, as we chatted about at the start of this episode. Then, it’s all about consistency. You want to be creating at least two TikTok videos a day. Don’t be shy to get in front of the camera yourself, people absolutely love getting an authentic peek into the day-to-day and behind-the-scenes of building a brand.

• Stephanie Lee (SELFMADE) - “Build this brand for yourself and everyone that needs it, not to be perfect.” As a woman, if you’re planning to be an entrepreneur, a pitfall I’ve encountered time and time again is this idea of perfectionism. So much of our paralysis comes from spinning in circles around certain things, when what we should be doing is just putting it out, seeing how people react, and then changing it. Get it out and iterate along the way.

Best Beauty Brands on TikTok Right Now

As we just mentioned, TikTok is absolutely key nowadays. It is helping to move more beauty products and bring people's attention to new brands.

Research has found that 89% of TikTok users purchased beauty products seen on the TikTok app, so it's an influential platform.

Here are some of the most famous beauty brands currently making waves on TikTok, that you can draw inspo from:

ContourCube

From 3D printed prototype to sell-out success the revolutionary facial icing product Contour Cube is now TikTok famous having been viewed by over 25M people, gaining a global customer base and a following of over 150K. The Australian-designed Contour Cube™ is a facial icing tool that has been uniquely designed to sculpt your face, de-puff eye bags, and address your facial skincare needs from breakouts to fine lines.

Youthforia

At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in them for an extended period of time. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating to the skin. Instead, Youthforia uses skin-friendly plant-based ingredients to provide luxurious textures and targeted treatments for your skin. And they’ve managed to build some crazy buzz on TikTok in the last year, go check them out.