If you own an e-commerce business, you should be constantly aware of the latest trends in order to take advantage of them. You don’t have to base your entire business model on selling what’s trendy at the moment, but keeping in mind what people are buying will help you find new ideas and ways of promoting them.
The top trending e-commerce products are personal care products, shapewear, kitchen gadgets, and childcare products, as people are increasingly focusing on personal care, prioritising quality and comfort. Use video content on social media and your website to market these products.
4 Top Trending E-commerce Products
1. Skincare and Hair Care Products
-
Moisturizers
-
Serums
-
Oils
-
Acne treatment
-
Face rollers
-
Cleanser
-
Masks
If you’re just getting started, focus on only a few products instead of offering a wide range. Consider the specific segment you’re targeting and find the best products you can provide for skin or hair care.
2. Shapewear
Video content is essential for this type of product. Women need to know what the product will look like on their bodies, so make sure to include all sizes of women in your videos and pictures. If you have a website, consider a plugin allowing you to incorporate TikTok-like videos without needing to create a social media account.
3. Kitchen Gadgets
As the general population starts to turn away from fast food and toward home-cooked meals, the demand for kitchen appliances and gadgets is starting to increase significantly. Whether just getting started or becoming proficient, all home cooks need tools to make their lives easier by saving time and effort.
There are several different items that you can offer:
-
Air fryers
-
Slow cookers
-
Pressure cookers
-
Kitchen organizers
-
Knife sets
-
Mandoline slicers
-
Novelty ice trays
As you can guess, TikTok is the best tool for marketing these kinds of products because it allows you to showcase what they can do in just a few seconds. However, if you want to create even more engaging content, consider live shopping websites that can get your customers’ attention and allow them to purchase immediately or ask questions.
4. Childcare Products
There will always be a market for childcare products. However, childcare product businesses nowadays don’t just focus on diapers and rash creams; after all, basics are available everywhere. E-commerce businesses are also selling childcare items that can grab attention and make the parent feel stylish.
For instance, your business can sell different kinds of toys, children’s clothes, and accessories. However, if you want to focus on more practical issues, you should consider baby monitors, baby-proofing products, bottle holders, and more. Sleeping lights and sound machines can also be a hit with a lot of new parents.
Show pictures and videos of your products on your website, making sure to use a plugin for a more customer-friendly interface. Live shopping can be very useful for showcasing how your products work and answering any questions parents might have.
Conclusion
Whether it's the allure of self-care with skincare and haircare products, embracing our bodies with shape-wear, delving into our culinary skills with kitchen gadgets, or nurturing our little ones with innovative childcare products, the e-commerce space is ripe with opportunities for female entrepreneurs and shoppers alike.
As you venture into or navigate this dynamic landscape, remember that inclusivity, authenticity, and quality are key in today's market. Be creative and strategic in your use of video content and social media platforms like TikTok to showcase your offerings and resonate with your audience.
As women, we're not just buying products; we're investing in solutions, experiences, and brands that mirror our values and aspirations. So, let's continue to shape the e-commerce world to reflect our diverse needs and desires, making it a more empowering and enjoyable space for all.
