Founder of She's On The Money, the podcast for millennial women who want financial freedom in life.

Victoria launched her money related podcast, She’s on the money, in 2019 and since then it’s grown like crazy into a household show for women who want to change their money habits and learn where they can best invest and grow their wealth. She’s got 2 million listeners from all around the world, is the #1 podcast for money in Australia and has changed the lives of thousands of women, myself included!

In this episode we're covering her story and everything you need to know to start your own podcast, so if you’ve been wondering whether you want to start your own wildly successful podcast - this is an episode for you! We’re sharing all the things you ask yourself when you’re just starting out; like how do you monetise a podcast, what equipment do you need, how to find sponsors and so much more!

Have you ever stumbled upon a podcast that resonates so deeply, you feel like the host is speaking directly to you? That's the magic of She's On The Money, a financial podcast created by the incredible Victoria Devine. As the founder of this empowering platform, Victoria has not only built a community of nearly two million listeners but has also changed countless lives worldwide, from London to beyond.

Victoria is still in awe of the impact her podcast has had. Imagine waking up to heartfelt messages from women all over the globe, sharing how they’ve transformed their financial lives thanks to her episodes. Some even recount their journeys of escaping financially abusive relationships after listening to her advice. It’s a powerful reminder of the ripple effect that sharing knowledge can have.

The essence of She's On The Money lies in its community. With over 90,000 members in their Facebook group and 300,000 conversations each month, it’s a space where everyone feels welcome, regardless of their background. Victoria emphasizes that kindness is the only requirement to join the conversation, fostering an atmosphere of support and shared experiences.

Every day, Victoria engages with the community, eagerly reading the diverse opinions and stories that members share. It’s a collective effort, where everyone learns from one another, creating a rich tapestry of financial journeys and tips. It’s not just about her podcast; it’s about everyone involved.

Reflecting on the early days of launching the podcast, Victoria approached friends in the industry for advice. They emphasized the importance of understanding your target demographic and the value of consistency. For anyone contemplating starting their own podcast, she urges them to commit to a regular release schedule. She chose Wednesdays for her episodes, ensuring her audience would always know when to expect new content.

When it comes to equipment, you might think starting a podcast requires a big investment. But Victoria proves that’s not the case! She uses a $170 microphone and suggests starting with what you can afford. It’s about the content, not the gear. In fact, she found an unexpected soundproofing hack: a simple moving blanket from a hardware store! It’s these little tips that highlight her practical approach to podcasting.

Many aspiring podcasters often wonder about sponsorships. Victoria believes it’s not about the number of listeners but about the engagement of your audience. A smaller, dedicated group can be far more valuable than a larger, disengaged one. For her, securing sponsors meant creating a sustainable business model, allowing her to invest back into the podcast.

One fascinating insight she shared is that she secured sponsorships even before launching her podcast, simply by putting together a solid pitch. This highlights the importance of presenting a clear vision and the potential impact of your podcast to potential partners.

Ultimately, Victoria’s journey with She's On The Money is a testament to the power of community, consistency, and authenticity. If you’re thinking about diving into the podcasting world, remember: it’s about starting where you are, being true to your voice, and creating a space where listeners feel they belong.

So, whether you're a seasoned financial whiz or just beginning to explore your money mindset, tune into She's On The Money and join a growing community that’s all about lifting each other up on the journey to financial freedom. You never know how much you might learn—and how many new friends you might make along the way!