Today we’re mixing things up and learning from Tash Todd Williams, founder of digital marketing agency Word of Mouth Collective.

So many gems in here, I know you’re going to love her!

The Road to Word of Mouth Collective

Tash isn’t new to the business game. She launched her first company—a fashion publication—before she turned 24, and she’s been on an incredible ride ever since. Now running a successful agency, she’s here to share some of her hard-earned wisdom on the challenges of building a business, especially in today’s rapidly changing digital landscape.

Let’s talk about where early-stage founders often stumble, some survival tips for running a lean business, and how to know when it’s the right time to bring in the pros.

Common Mistakes Small Businesses Make

First things first: almost every founder is guilty of a few missteps. Tash has seen it all and has some straightforward advice on the pitfalls you’ll want to avoid.

1. Skipping the “Boring” Stuff
   Yep, no one wants to deal with tax obligations and business structures when they’re dreaming up big ideas. But ignoring this can lead to huge headaches later on. Tash recommends setting up a trust to protect your business, your assets, and yourself. Tax bills can add up quickly, especially if you’re a sole trader juggling cash flow.

2. Relying on a Single Marketing Channel
   Think Instagram will always be your magic wand? Think again. Social media platforms change fast, and what’s working now might not be effective in a few years. It’s so important to diversify your marketing strategy to reach new audiences and reduce risk. The key takeaway? Never put all your eggs in one basket.

3. Not Knowing Your Numbers
   This is where so many founders fall short. Tash emphasizes the need to understand every aspect of your costs. Knowing your Customer Acquisition Cost (CAC), Average Order Value (AOV), and how your margins shake out is crucial. Are your costs eating into your profits? Every little expense matters, whether it’s negotiating lower costs with suppliers or reconsidering subscriptions.

When Should a Bootstrapped Founder Work with an Agency?

So, you’ve made it this far without any external help. But there comes a time when juggling everything yourself just isn’t feasible. Tash breaks down when it makes sense to bring in an agency and what you need to have sorted before taking that leap.

1. The Tipping Point
   If you’re handling everything alone and starting to hit a wall, it’s a sign. Are you spending too much time on marketing and not enough on the business itself? When you’re stretched too thin and can’t keep up with the moving parts, it’s time to think about scaling your efforts with professional help.

2. Budget Considerations
   Before you rush out to hire an agency, be prepared to invest at least $1,500 a month as a minimum. Make sure your revenue can support that spend and that you’ve set some growth targets. It’s also essential to have a solid content plan in place—agencies can’t work miracles without it.

3. Content, Content, Content
   You’ll need plenty of content to fuel your marketing efforts. If you haven’t already mapped out your messaging, target audience, and best practices in your industry, it’s time to start. These are your foundational pieces for any effective campaign.

Advice for the Bootstrapped Founder

Let’s talk practical tips for keeping things lean and mean. Tash believes that outsourcing, when done right, can be a game-changer. There are cost-effective ways to delegate important tasks and still keep things scalable.

You also need to decide early on whether you’re in this for the long haul or if your goal is to eventually sell. Knowing your end game will help you structure your business and growth strategies more effectively.

Building a Business: What’s Working and What’s Not

According to Tash, systemizing your operations is crucial. Too often, business owners get caught up in daily tasks that could easily be automated or delegated. Focus on working on your business, not in it. The freedom that comes from having streamlined processes in place can make a world of difference.

She also shared a nugget of wisdom from her dad: “If you can work for yourself, work for yourself. Don’t work for someone else.” It’s all about betting on yourself and trusting that you can make it happen.

Six Quick Questions

To wrap things up, Tash gave some rapid-fire answers on business, life, and the biggest mistakes she’s made.

1. What’s the point if you’re not sharing it with the people you love?
   Business is great, but it’s even better when you can bring your loved ones along for the ride.

2. Best Resources?
   Tash recommends checking out podcasts like Female Startup Club and Entrepreneurs on Fire. Sometimes the best inspiration comes from unexpected places.

3. Work-Life Balance?
   “Screw working 24/7,” she says. If you’re putting in long hours every single day, you’re not winning. Balance is key.

4. Worst Money Mistakes?
   “$30K on Uber and $20K on subscriptions... insane,” she admits. But it’s all part of the learning process.

5. Secret to Growth?
   Don’t shy away from asking for help. You never know who might say yes when you reach out.

6. Biggest Learning?
   Don’t put all your eggs in one basket, especially when it comes to marketing. Diversifying your efforts is non-negotiable.

Final Thoughts

Tash’s journey with Word of Mouth Collective is a testament to the power of grit, self-belief, and the ability to adapt. If you’re an early-stage founder, her advice on systemizing, knowing your numbers, and outsourcing wisely could save you a lot of headaches.

Thinking of working with an agency? Make sure you’re ready to invest, have your content game strong, and know exactly what you’re hoping to achieve. And whatever you do, don’t lose sight of the bigger picture—whether that’s building your business to keep or preparing it for an eventual exit.

Remember, girl, no one gets it right the first time. But with the right mindset and some solid advice, you can definitely get it done.