In today’s episode I get to learn from two brilliant women; Coco Meers and Marcy Capron-Vermillion.

They’re both serial entrepreneurs, they’ve both exited businesses and we’re going through the ins and outs of their latest venture Equilibria.

We talk about what was wrong with Coco’s first business model, vaginas and the key lessons you need to know when building your own biz.

Equilibria is a Chicago-based CBD company offering premium, farm-fresh, full-spectrum CBD products. In a sea of CBD brands, Equilibria proudly offers personalized dosage support led by a team of seasoned cannabis educators and unparalleled quality from their exclusive bioscience partner, all to advance the mission of balance for women.

These ladies aren’t just co-founders; they’re serial entrepreneurs who’ve successfully exited previous businesses. So, you know they’ve got some juicy insights to share!

The Birth of Equilibria

Let’s talk about what brought these two together. Coco and Marcy both faced their own health challenges, and when CBD entered the picture, it changed everything. They realized that the benefits of CBD were life-changing, and that’s what inspired them to create Equilibria—a Chicago-based CBD company offering premium, farm-fresh, full-spectrum products tailored specifically for women.

In a crowded CBD market, Equilibria stands out by providing personalized dosage support led by knowledgeable cannabis educators. Their commitment to quality comes from a unique partnership with an exclusive bioscience partner. The goal? To help women find balance in their lives. How empowering is that?

Key Takeaways from Coco and Marcy

These ladies have been around the block and learned some key lessons along the way. Here’s what they shared:

1. Trial and Error is Key: One of the biggest takeaways from Coco’s experience is that you only learn how to do things the right way after making a few mistakes. It’s all part of the entrepreneurial journey!

2. Trust is Everything: Women are trust-based consumers. They want to feel informed and confident in their choices. It’s all about transparency and building that relationship.

3. Quality Over Everything: With so many options out there, consumers won’t waste time coming back to something that didn’t blow them away. Your product has to be exceptional to keep them coming back for more.

4. Business Models Matter: Coco emphasized that your business model needs to work. Finding and acquiring customers can cost more than you expect, so planning for those expenses is crucial.

5. Sustaining Growth is Tough: One of the hardest parts of running a business is maintaining exciting growth without burning through cash. It’s all about smart planning and being ready for success.

6. Be Your Best Salesperson: Both Coco and Marcy agree that being good at sales and marketing is non-negotiable. You are your brand’s biggest advocate!

7. Leverage Word-of-Mouth: Referral and word-of-mouth have been the main drivers behind Equilibria’s growth. Their affiliate program has helped spread the word organically.

8. Influencers as Team Extensions: Rather than viewing influencers simply as a marketing channel, Coco and Marcy see them as extensions of their team. They’ve become strategic in building this community, focusing on scientific methods to maximize effectiveness.

Final Thoughts

Coco Meers and Marcy Capron-Vermillion are the real deal when it comes to building a brand that resonates with women. Their journey with Equilibria not only showcases their entrepreneurial spirit but also highlights the importance of understanding your audience and their needs.

If you’re considering starting your own business, take a page from their book: embrace the learning process, trust your gut, and remember that your product must shine. With these tips in mind, who knows what amazing things you could create?