COMMUNITY QUESTION: how can you be scrappy with marketing?
Iβll be the first to tell you that being scrappy with your marketing is a skill worth mastering. Here's a quick lowdown on what I'd dive into if I were starting from scratch:
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TikTok Time π€³Β Invest your time in learning, crafting and testing high-value content, BUT hold off on ad spending until you've nailed your organic game.
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Lead Magnets Magic π§²Β Create lead magnets for your audienceβbe it a quiz, an experience, or a digital download. Build your email list and set up automated nurture sequences to keep your audience engaged.
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Influencer Love πΒ Gift your products to micro-influencers who align with your niche. It's a win-win; they get a cool gift, and you get exposure.
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Local Love πΒ Don't underestimate the power of local retail. Compile a list of local retailers and hit the pavement. Personal connections go a long way.