My mind directly goes to TikTok when Iβm thinking about unique marketing moments and things that a bootstrapped solo founder can do as something that is a heavy investment on time and energy but super low on budget (read: zero). Spend a lot of time creating those viral moments. Here are some of our faves:
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The Girls Get Off boogie: so fun. An attention-grabbing, thumb-stopping moment where the investment is pure sweat equity. Thatβs the magic!
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Now, letβs talk about Elle Brooke & her mystery shopping bag: it's quick, it's quirky, and itβs the LOL content that sticks. The perfect example of how scrappy, unpolished ideas can catapult your brand into the spotlight.
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TBH Skincare's Margot Robbie Moment: remember the Margot Robbie stunt by TBH Skincare? A genius move that cost nada but brought the spotlight. For us, it's about finding those celebrity moments that fit our narrative without breaking the bank, catching that content wave.
In a world of mega-budget marketing, weβre seeing more and more people thrive on creativity, wit, and the audacity to stand out. So, check out these videos, grab your camera, and let the world witness the magic of a bootstrapped founder.